Too many people today don’t care about Science, and the principal reason is because they can’t understand scientists. When will we all learn how to communicate in plain English?
If the world was a dinner party, then I am convinced that Science is like an orange. The art of science communication, then, is learning how to peel that orange — for the purposes of serving it to your guests, naturally.
Recently, I had the privilege of collaborating with Marcel Pinheiro, a PhD student in the Department of Biology at the University of Waterloo, to present a talk on the importance of effective science communication. The talk was part of an on-going series of informal talks in the Biology department affectionately titled the “Biology Brown Bag seminar series”.
In the preparation process, we managed to get in touch with the great folks over at CBC Radio’s Quirks and Quarks. An email led to more emails and eventually a formal request was put in. The request was accepted: before I knew it, Marcel and I had were basking in the unparalleled honour of interviewing the incredible, inspirational, and effervescent science journalist and host, Bob McDonald.
If ever I witnessed a Orange-Peeler guru, Bob is it.
- Article in University of Waterloo student newspaper, Imprint
- CBC Quirks and Quarks
- Bob McDonald’s blog